Underwater Music Festival
Concept
This project analyzed visual identity systems to create a cohesive brand for the Underwater Music Festival, a unique annual event where musicians perform underwater to promote marine conservation.
Process
The process began with an in-depth analysis of the festival and its unique mission, leading to the direction focused on bizarre, surreal, and aquatic themes. A bold wordmark and striking visual scheme were then created to capture the festival’s essence and bring its identity to life.
Wordmark
Iterations
Final Wordmark
Brand Identity
Moodboard
Color Scheme
Final Designs
