Lumino
Concept
Lumino is a bold, colorful movie theater brand designed to create an immersive and exciting experience with a unique wordmark, stunning posters, and themed concession trays.
Process
A wordmark was designed for "Lumino" to capture its flow, playfulness, and confidence. A curated moodboard, vibrant color palette, branded snack trays, and eye-catching movie posters were then created to enhance the theater experience.
Wordmark
Iterations:
Final Wordmark:
Brand Identity
Moodboard
Color Scheme
Snack Tray Design
Snack Tray #1
Snack Tray #2
Movie Poster Moodboard
Thumbnail Sketches
First Poster
A Nightmare On Elm Street
Second Poster
Despicable Me
Third Poster
The Great Gatsby
Final Designs