Underwater Music Festival
Brand Redesign
Concept This project analyzed visual identity systems to create a cohesive brand for the Underwater Music Festival, a unique annual event where musicians perform underwater to promote marine conservation.
Process The process began with an in-depth analysis of the festival and its unique mission, leading to the direction focused on bizarre, surreal, and aquatic themes. A bold wordmark and striking visual scheme were then created to capture the festival’s essence and bring its identity to life.
Process The process began with an in-depth analysis of the festival and its unique mission, leading to the direction focused on bizarre, surreal, and aquatic themes. A bold wordmark and striking visual scheme were then created to capture the festival’s essence and bring its identity to life.
Final Design
