Puppy Love Humane Society
Concept
Puppy Love is a humane society brand and website designed to inspire dog adoption through a playful, welcoming experience involving donations, volunteering, and shopping.
Process
A logo and wordmark were developed with a warm, cheerful, and playful tone. The brand identity was developed through different visual identities, with the most successful becoming the final style guide. Wireframes were then developed which led to the final website design and UI demonstration.
Logo Design
Wordmark Design
Concept Development
Visual Identity #1
Visual Identity #2
Visual Identity #3
Style Guide
Wireframes
Wireframe
Wireframe
Final Screens
