Puppy Love Humane Society
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Concept:
Create a brand identity and website for "Puppy Love," a humane society targeting adults aged 20-40 interested in adopting dogs. The welcoming, playful site promotes providing forever homes, ending cruelty, and includes calls to donate, volunteer, and shop for supporting merchandise. Unique features like a compatibility test aim to inspire adoption and support through joyful, sensory experiences.
Process:
I developed the brand identity by defining a warm, cheerful, and playful tone, inviting visitors to "discover their perfect companion." Starting with the logo and wordmark, I created three distinct visual identities, refining the final design with adjustments to colors, typefaces, and other elements for a cohesive style guide. Finally, I developed wireframes that led to the final website design, ensuring a joyful sensory experience.
![](https://freight.cargo.site/t/original/i/b28700b9579a02ecbe0001f8ac258da84775722c4db415295ef2f59506bb3f35/far-away-screen-mockup.jpg)
![](https://freight.cargo.site/t/original/i/24bca98956d709b1954023dc07d21723725672d34440c746e04cd5072621b3a6/center-screen-mockup.jpg)
Logo Design:
![](https://freight.cargo.site/t/original/i/53116ea98319088a34b262ab2a406e8b6e93393913430014ca0b0a3abf2174cb/website-moodboard-07.jpg)
Wordmark Design:
![](https://freight.cargo.site/t/original/i/04046c105a1932f4508a17ef77f9fc9c19a04b81df6ea62730c3c3b5c5c63d35/wordmark-iterations.jpg)
Concept Development:
Visual Identity #1:
![](https://freight.cargo.site/t/original/i/27adf69c3656384330261b3daf9c9585d7a505d39cb99d9d94e8abffe19338a3/vis-id_01.jpg)
Visual Identity #2:
![](https://freight.cargo.site/t/original/i/b84c3a109c8e93a7605e9e827b04b3f7ca74fdfd0734497c863498c72a4f6286/vis-id_02.jpg)
Visual Identity #3:
![](https://freight.cargo.site/t/original/i/3a38b4b8f30039fe6e6f746f24543947ff34003571edfb2e798af10e52a08f31/vis-id_03.jpg)
Style Guide:
![](https://freight.cargo.site/t/original/i/9a3562cadb139d275e10b670c9ada775c5759fa7bfec5448daaa667829d3b95f/puppy-love_style-guide.jpg)
Wireframes:
![](https://freight.cargo.site/t/original/i/73409315f7bc67695388af5efebb53ceaf078bba787444206ae05d55f2331f62/wireframes-04.jpg)
![](https://freight.cargo.site/t/original/i/a29ca73f8ff39f3b4dc7c81440270b7dbe4a02a84a22873d7b08e0e3335087b3/wireframes-06.jpg)
![](https://freight.cargo.site/t/original/i/65aedb9299a178cda74616e6988fa03a516406940f1a91c7aa68f8bc4de22331/wireframes-05.jpg)
Final Screens:
![](https://freight.cargo.site/t/original/i/30f856b7ce9dfb9e7ddaffc8de8ff33139e12f9bcc06ba3217095fda56791d47/home.jpg)
![](https://freight.cargo.site/t/original/i/f46cf45cc795623b0a0dd82d088d4c8bdc444a5538714e80366c88672310c817/donate.jpg)
![](https://freight.cargo.site/t/original/i/b3ddf400892c0d8ccdc89ac70508ab08e84d5a5e8c00b27e80e2e8363cb64d20/thank-you.jpg)
![](https://freight.cargo.site/t/original/i/c6309971f26ed5951b6f8fb37554c36837f0695dfde35337155e1a5ed20da65e/about-us.jpg)
![](https://freight.cargo.site/t/original/i/e2468c32913d3bcda411173310bc7f0db5aa913ed21638f7587e581b31bf2d7a/meet-the-dogs.jpg)
![](https://freight.cargo.site/t/original/i/dd3f4dddfd407788733f3bb2e041b0b8c3202e8026abc69fe0ca0494595abba5/meet-me-cody.jpg)
![](https://freight.cargo.site/t/original/i/0be841c840557228c1f247b3ebcc9370a0fb8c004518988ff9233b510a84eac6/volunteer.jpg)
![](https://freight.cargo.site/t/original/i/0af72aefe3653381e1b70db57d5a315a33d9543f43b72dab81ccba5c47dc1913/shop.jpg)
![](https://freight.cargo.site/t/original/i/4fb10cb8e10174fa939577f5d1486e5d3c7207a4046991b9d6346388fb2b8be8/companion-test.jpg)
UI Demonstration:
Link to Demonstration: Click Here!